I was having a bit of a Sunday browse when I came across a post showing this absolute gem that has a true 90’s throwback style. It made me smile, but also made me realise how far we have come along in the design world. Take a look at this website called Arngren.
I can’t even work out who their target market is, unless you frequently ride a quad bike whilst performing a laser show, filming the entire thing with a drone? Well if you are that kind of person then they have it all! It hurts my eyes just seeing it, but I’m mainly confused by just how this happened and who thought it would be a good idea?
On the other hand, it could be completely intentional. Remember those ads you would see at the back of a magazine selling spy goggles and the like? Doesn’t this remind you of those?
I do wonder if this is also a digital representation of what happened in the big bang. A bunch of code repeatedly bumped into each other until eventually it exploded into this eCommerce extravaganza.
Years ago we often used big, bold typography to say “HEY! LOOK AT ME!” but as everyone started using it, it became less effective and companies started to get more creative. However roll on now to 2017 and I’ve started to see more and more websites go back to the classic BIG, BOLD, Beautiful fonts! Now they’re not for everyone, but I think if used on the right website they can be really powerful. Your message has to be short and clear, perhaps just a title or name. A good example of it can be see here at Dujour: