SEO + Social Marketing

Websites designed to be found. Increase traffic and sales.

Search Engine Optimization (SEO) is a highly technical topic that basically boils down to one thing: getting more eyeballs on your content.

One of the critical first steps to any responsibly designed site is ensuring that your site’s code and content are primed to index highly in search engines. By laying down a strong foundation of clean, optimized code, we give your content the best chance it can have to rank for relevant keywords and phrases.

Technical Foundations of Optimization:

  • Yoast implementation
  • Canonical tags
  • URL optimization
  • Google PageSpeed optimization
  • XML sitemap
  • Robots.txt and URL rewrite rules
  • On-Page Optimizations (Title tags, meta descriptions, h1 tags, and alt image tags)
  • Manual search engine submission

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a form of Internet marketing that increases visibility in search engine results pages (SERPs) primarily through paid advertising.

Depending on the nature of your product, services and value proposition, we will help you identify which channels are worth investing in.

Some examples:

  • Adwords Marketing
  • Retargeting
  • Google Business Listings
  • Facebook Ads
  • Promoted Tweets

There are many methods for increasing traffic to your site, from traditional advertising to SEO and pay-per-click strategies. Determining which approaches are best suited to your business and those that would be a waste of time and money is something we help our clients with all the time. But it requires a conversation. So feel free to get in touch.

Refine Your Brand and Messaging Strategy

Your web presence is more than just your website. It needs to hold your brand high and inspire your audience from all directions – web, social, mobile.

Here are some common elements of brand refinement:

  • Show your customers that you take pride in your name and reputation through a logo refresh or redesign.
  • Modify your logo and company colors to account for shifting trends in your industry.
  • Refine your tagline to be clearer and more memorable.
  • Differentiate yourself from your competition.
  • Craft a home page messaging strategy that clearly conveys what your do in five seconds or less.

By extending these refinements to other areas of your web presence such as social media and your Google Business listing, you can create a comprehensive online identity that people will be more likely to believe in. The result: more customers.

We'd love to hear from you

If you have any questions, or would like to start a new project with us, please do get in touch!

We're based in Milton Keynes, but that doesn't mean we can't help you if you're based elsewhere. Our well thought out process means we can get you up and running and provide you with the same high quality website as everyone else.

If you need more information about using our services, please get in touch.

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